Parents Launch Green Shirt Campaign Honoring Logan Boule, Inspiring Organ Donor Registrations
WORLD NEWS – CANADA: Bernardine and Toby Boule stood before the Manitoba legislature to relaunch the annual Green Shirt campaign, transforming personal loss into a sustained drive for organ donation and transplantation awareness. After their son Logan succumbed to his injuries in the 2018 Humble Broncos bus crash, the couple chose to donate his organs, enabling six transplant recipients to live on. That decision ignited a surge in registrations—almost 150,000 people signed up in the days and weeks that followed.
The campaign, organized in partnership with the Canadian Transplant Association, has become a recurring moment for the community to spotlight the life-saving potential of organ and tissue transplantation. Green Shirt Day is observed every April 7, the anniversary of Logan’s passing, and serves both as a memorial and as a public call to action to boost donor registration across the province. This year’s campaign carries a distinctly local mark: the 2026 logo was designed by Manitoban Candace Cernowski.
Health officials note the ongoing need behind the movement. At any given time there are roughly 200 Manitobans awaiting a kidney transplant, a steady reminder that donor registration directly affects waiting lists and patient outcomes. The Boules’ advocacy is credited with a measurable increase in registrations across Manitoba, an effect organizers describe as both practical and symbolic for families confronting loss and for those hoping for a transplant.
Organ transplantation is centered in this story not only as clinical procedure but as a social campaign that reshapes how communities respond to tragedy. The Green Shirt effort combines remembrance with pragmatic education about donor registration, procurement, and the pathways that turn a generous decision into multiple new lives. The Boules say the annual observance helps them and others mark the gift of donation and keeps alive the conversation that leads to more donors and more transplants in the province.
Video originally published on 2026-02-18 19:18:41
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