23 Businesses Donate to University of Wisconsin to Honor Organ Donor After Fatal Collision, 100K Await Transplants

Community Honors Organ Donor Cameron Schaeffer As Businesses Support UW Transplant Program

USA: A small Iowa town this week staged a day of organ advocacy called Live Like Cam, as 23 local businesses pledged to donate proceeds to the University of Wisconsin’s organ and tissue donation program. The campaign, organized by the mother of Cameron Schaeffer, aims to memorialize his choice to be a donor and to push community awareness of transplantation needs.

Schaeffer was killed in 2024 after being struck by a truck. As an organ donor, his organs were procured for transplantation, enabling five people to receive healthy organs they needed. The story of his donation has become the centerpiece of the Live Like Cam events and fundraising efforts.

University of Wisconsin officials will receive the collected funds to support donor education and organ and tissue donation infrastructure tied to transplantation services. Local business owners said the day is intended to translate community grief into tangible support for patients waiting for transplants and for programs that facilitate donor registration and procurement logistics.

Organ donation advocates note the scale of the need: according to the University of Wisconsin, roughly 100,000 people remain on the national organ transplant waiting list. Live Like Cam organizers hope the campaign will increase registrations, spotlight the lifesaving impact of donation, and sustain support for transplantation services beyond a single day.

Video originally published on 2026-04-24 23:32:44